I have no idea how much it cost to use all these clips from tv shows and iconic movies.....but who cares? This latest work from Nike is pretty stunning. Granted, it's a LOT more frenetic (kinda like Gap / Audrey) than more subtle efforts (Nike Skateboarding or Apple Think Different). Irrespective of the pace, I'm diggin' the borrowed equity from pop culture. Interesting that pretty much only Nike and Apple - pop culture creators themselves - can get away going this route.