wow.
King Kong was released in 1933. It's kinda surprising that more brands haven't tried to use him in advertising, eh?
An amusement park in Belgium gave it a whirl last year to promote a new King Kong ride....but it was for King Kong.
And Universal Studios did some fun outdoor boards when the movie remake came out.
So given no one's really ever used King Kong, it makes this Nike ad all the more fantastic...
If you're like me, you probably roll your eyes when you see a BP-funded tourism effort to get folks back to the Gulf. I know BP probably had to fund it to conform with some court decision, but did they have to plaster their corporate brand all over it? Just seems....wrong.
Conversely, if I were heading up the 'Bama tourism efforts, I'd seriously consider the following campaign suggestion from Bill Maher.
I always thought Kentucky had the worst (unofficial?) state tourism effort.
Until I saw this North Dakota campaign.
My favorite factoid shared by the North Dakota tourism authority:
"10 print ads and six 15-second television commercials cost less than $200,000 in all."
Wow. Is that all a crappy campaign costs to produce these days?
