Loved the feature on Brian Collins in this week's Adweek (nice shout out, by the way, to Tar Heel alum, Lee Maschmeyer). When are marketers going to realize that a product without smart design is a crap product?
I know it's easy to pick on car manufacturers these days, but they could be the absolute worst at understanding what consumers want in a vehicle.
Exhibit A: seen the interior of a police cruiser lately? Oh yeah, that's really well laid out, eh?
Exhibit B: try installing Siruis or using a radar detector in a Volvo XC90....appendages left and right.
Exhibit C: our country is quickly moving toward being more bicycle friendly (see: Google Maps for bicycling) ....heck, we may even be a bicycle-centric country in another five years. Think the average American family is going to continue to tolerate the machinations they have to go through to schlep around their bikes?
Can you tell I tried to get Sirius installed this weekend (without success) and got irritated installing our bike rack on the car? No run-ins with Johnny Law, though. Just walked past a cruiser packed at Dunkin' (seriously) and couldn't help but noticing what a hodgepodge the interior was.