The Sports Illustrated swimsuit issue debuted in 1964. Since then, readership and popularity has soared. There are now smartphone apps, cable documentaries, DVDs, reality shows, video on demand...
Marketers have rushed to try to cash in on the popularity, which sometime results in efforts that you kinda scratch your head and wonder, "What were they thinking?"
Exhibit A: Nissan's new "Model vs. Model" campaign for the Juke, featuring some of the mode's best assets like curb appeal and agility.
Uh....yeah.
Pretty reminiscent of that Miller Lite campaign with Pam Anderson, isn't it?
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