Message from paradise...

brand suicide

One question: why?

They're not good for you. Duh. But, so what?

What's wrong with 200 calories (110 of those from fat), 12 grams of fat, 3 g. of saturated fat and 22 g. of carbohydrates in a single original glazed??

Why can't Krispy Kreme just embrace who they are and celebrate it? This is potential brand suicide if they over emphasize "healthy."

This is the kind of headline I want to see instead from Krispy Kreme.

Saying Krispy Kreme is "healthy" would be like.....

Chick Fil' A offering a baked chicken filet on a gluten-free tortilla wrap with no mayo

 

Sandles running a multi-generational family reunion promotion

 

 

Adult Swim airing reruns of Little House on the Prairie after 11 pm

 

Jack Daniel's selling a pre-mixed, sweet sissy drink called Jacqueline

 

why SC needs a Chief Reputation Officer

Where to begin.....?

Exhibit A.

2007 Miss Teen South Carolina.

 

Exhibit B.

This year's US Open, SC native Bubba Watson's "style" choice.

 

 

 

 

Exhibit C. 

Last night's College World Series. Did you see what the USC fans were wearing EVERYWHERE in the stands?

I have no problem with public flubs, cammo or referencing male genetalia. What bothers me are South Carolinians constantly reinforcing to the rest of the nation stupid time-honored stereotypes.

A Chief Reputation Officer could better prep public speakers, take public figures on wardrobe consultations and help the state's first public university improve their merchandise - heck, perhaps hand out free gear before a College World Series game is going to be televised on national television.

 

 

 

 

move over Bernbach. here's comes.... Bateman?

Last week's Adweek cover story on comedic branded content was thought provoking. For one thing, there are a LOT of brands who'd engage better with their base through an outfit like DumbDumb than with their AOR. For example, the old SNL spoof of Corona is a heck of a lot better than the bland, tired, generic work out there for Corona Light.

 

 

Also striking, though, was the article's conclusion:

...it might make sense to wait for better ways to measure what, exactly, branded-content videos do for brands. 

Kinda like social media activity. How many marketers are doing it just for the sake of?

 

 

we've come a long way since "do you get that not so fresh feeling?"

Or have we?

Check out the "Love Your Vagina" campaign for Mooncup, a new feminine hygeine line in the UK. I'm not quite sure how to react, much less if it's targeting men or women with it's UGC site, www.loveyourvagina.com

 

 

Bansky inspires a movement

I'm convinced that Bansky is the inspiration for the resurgance in guerilla marketing around the globe. Creatively minded people appreciate the impact of his commentary - and the impact of exceptionally unexpected creative.

 

 

 

I bring it up because of the ooh's and ahh's lavished on Jaz Z's Titanium Lion last week, along with multiple big brands investing in ambient marketing again.

 

 

Taylor Made golf just spent a bundle (I'm assuming) on decking out PETCO Field in San Diego with an 88-foot-tall replica driver.

 

No one holds a candle, though, to Clorox's "reverse graffiti" project in San Fran a few years ago. Still the gold standard for guerilla/ambient marketing....and work that Bansky probably admired, too.

 

apparently the sites are phenomenal in Charleston

How'd I miss this about my own backyard?!

pervy campaign wins at Cannes. oh, right.....it's a French festival

Come on. This was a Silver Lion winner?  Really?!

 

if I'm a QSR, I'm crapping my pants right now

Yeah, this type of warning label didn't exactly dissuade many people from smoking.

 

 

Impotence, though.....that was a little more jarring.

But the FDA new warning labels released this week? Holy crap. THESE are going to make people think twice about smoking.

 

And you know who's crapping these shorts right now? Quick serve resraurants. If the FDA went this far on cigarette brands, imagine what they might legislate for nuitrition labeling... goodbye "happy" meals.

 

Jay Z: he's a business. not a businessman.

Jay Z is ubiquitous in marketing circles these days. But not because he's over-hyped, rather that he's innovated at every turn.

From filming documentaries with Absolut to using alternative music distribution systems through Rhapsody to parterning with Bing and Droga5 for his autobiography launch...courageous marketing and invention at every turn.

Very worthy of more than just a Cannes Grand Prix.

 

NY-Z from Jaymer Delapena on Vimeo.

 

 

 

Jean Claude and the Canadian tuxedo

Here's his VO word-for-word:

"My pants froze, and froze hard. So tight. Even thinking about it takes me back. Have you ever seen a man-penguin walk after an intense mating season? Have you? When a man's pants freeze as rock solid as mine—let me tell you, my friends, even that was nothing compared to the ice-cold refreshment of a Coors Light. Man, my pants were tight."

Uh.....yeah.