I think I know where Southern Comfort got the courage to launch their latest line extension.
When you live so far away from civilization, you can take a few liberties. I love, for example, that The Alaska Distillery's homepage doesn't comply whatsoever with US reg's for alcohol website access. They don't bother with asking you to type in your full birthday. Instead....
Uh.....sure I am.
My favorite merchandise that they sell is - get this - ice.
But when they got to their latest product innovation, I'm pretty sure that the Alaska Distillery did not conduct any focus groups in the Continental US. This is actually for sale, so I gotta figure the SoCo brand manager saw this and said to themselves "if they can sell that, we can convince people to do shots of Tabasco masked as SoCo."
Why are there so many haters of Tebow? The guy's a winner. Period. Sure, he's got some areas for improvement (like passing accuracy!), but by and large he's the quinessential all-American athlete....and squeaky clean.
Contrast that with someone like, um....Charlie Sheen who re-invented the self-indulgant, punctuated public meltdown.
Is it too much to ask my fellow Amerians to celebrate a sportsman of the first degree? Heck, if I were a CMO for Coke, McDonald's, Disney, Stride Rite or any other family-oriented brand, I'd be clammoring for some Tebow rally magic.