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If I were the brand director for a champagne brand, I'd be pretty tempted to base an entire campaign on honest moments like this.
It's been a long, long time since I saw a campaign that actually made me consider buying champagne. I'm pretty sure Moet got a little inspiration from the classic Tattinger work from ages ago, but this campaign is sexy and enticing. Oh, and you can't go wrong with Scarlett. Cheers!
I predict a baby boom in late October.
For my 10th birthday, Richard Sturgiss gave me Billy Joel's "Glass Houses." I'm pretty sure my mom wasn't in the loop on what "Sometimes a Fantasy" was about.... Cool track, not played enough on classic rock stations, sadly. And I can't believe a fantasy football platform like Yahoo or ESPN never used the song for a campaign. Alas..
Anyway, as I await the results of the last two games of NFL Week 16, I'm holding my breath that Brees will have a bigger week than Rogers and propell me into the finals of our fantasy league playoffs. It's a nail biter!
And for those chumps in my league who didn't make the cut (GoodLovin'!, Kibbles & Vicks, TDogs, et al) there's some silver lining from the NFL.com.
I remember when I first started working on Bud in 1995. The Anheuser-Busch clients shared a fantastic stat with me.
There's more Natural Light consumed in the Carolinas than the other 48 States combines.
Cheers, right?!
I've been drinking Natural Light for 28 years. Yes, I appropriated my first six-pack at 13....sigh. To this day I still proudly enjoy the distinctive (some might say "acquired") taste of Natty Light. And thanks to these enterprising men, I share with you yet another reason to celebrate America's greatest beer.
Thanks to Geico, the entire insurance industry has a little edge to it these days. My daughter loves to run around the house singing, "We. Are Farmers. Dum dum dum dum!" And I know I've said it many times, but kudos to the creative team who convinced the client to produce a spot with a 30-foot hair ball and a flame thrower.
I bring it up because the healthcare industry, probably the most boring of all marketers, is showing signs of life (ba dum bum..!). And it's happening right here in Charleston.
First, there's Charleston G.I. who are trying to make the sound of snapping latex cool.
But my favorite effort this holiday season come from Health First, a doc-in-a-box that recently opened. What makes this even funnier is that Andolini's is a pizza place....not the shout out they probably want, eh?
