How many times in the last couple of years have you heard someone complain about crappy customer service? Heck, how many times in the last day?! Automated voice systems, overseas call centers, reduced retail location hours, unable to find anyone who works at a store.....it really has gotten to such an abismal place in America that it's tragically funny.
At least there's one upshot to all this - funny, self-effacing advertising. While Johnson Auto Group's badger remains my fave (and Peggy for Discover is creepy but effective), this new spot from Ally Bank really struck a chord with me this morning.
I have no idea how much it cost to use all these clips from tv shows and iconic movies.....but who cares? This latest work from Nike is pretty stunning. Granted, it's a LOT more frenetic (kinda like Gap / Audrey) than more subtle efforts (Nike Skateboarding or Apple Think Different). Irrespective of the pace, I'm diggin' the borrowed equity from pop culture. Interesting that pretty much only Nike and Apple - pop culture creators themselves - can get away going this route.
If you're like me, you probably roll your eyes when you see a BP-funded tourism effort to get folks back to the Gulf. I know BP probably had to fund it to conform with some court decision, but did they have to plaster their corporate brand all over it? Just seems....wrong.
Conversely, if I were heading up the 'Bama tourism efforts, I'd seriously consider the following campaign suggestion from Bill Maher.