Message from paradise...

I rescind what I said yesterday

Consistent, if nothing else.

 

tables turned, or back to normal?

2002 marked the end of mainstream acceptability of objectifying advertising. Miller Lite was roundly criticized for this campaign and you'd be hard pressed to think of a campaign in recent memory that went this far.

 

 

 

Granted, GoDaddy and Axe do their part to keep boorish advertising on the radar, but it's striking how so many campaigns these days are a complete 180 from the Miller Lite days.

 

Is it agencies speaking directly to the female majority in the workforce? Or a combination of more clever marketing + it's OK to have an honest laugh again without worrying about the PC police?

 

 

 

 

 

I miss the 1960's

talk about something that's perfect...

the ecstasy of the reveal

I love it when I've invested 30 seconds in watching a telvision or Web commercial, I have no idea where it's taking me so I hold off on changing the channel, I get to the end and.....yes! The reveal to the story is exceptional. It's an art, make so mistake. Think about it. Most ads are utter crap. It takes a true storyteller to maintain rapt attention and then deliver the money shot. unfortunatley, it doesn't happen that often, but here are a couple of instances where I got to the end and I said to myself, "damn....nice work."

 

 

 

 

 

how exactly do I explain Burning Man to my four-year old?

While I do LOVE the Yellow Submarine iPad app (it's chock full of great videos and full-length music files), I had a tough time explaining to my 4-year-old daughter why the illustrations were so, um.....trippy.

"Yes, sweetheart, people did draw funny pictures back in then, didn't they?"

 

Which brings me to my next trippy toy for trippy kids.

Really, Lego?

How exactly do you suggest I explain Burning Man to my kids?!

 

 

 

 

oh.....oh, my.

Gotta admit, can't say I ever would've envisioned this angle for the drain clog category, but ok....I kinda like it!

 

droppin' the f-bomb

I find it infinitely reassuring that a study finds that cursing eases pain.

My question to the researchers, though, is this - does this only apply to physical pain? I find it soothing to belt out a stream of salty language every now and then when psychological frustration reaches crescendo. Logically, we should be encouraged to drop the occasional f-bomb (a.k.a. a "theta-burst stimulation")in the workplace to get us through the roughspots, right?

 

the only thing missing is a chimp

I actually watched this Kia ad all the way through this morning and hats off to the creative team.

Midgets? Check.

Busty women in swim suits? Check.

UFC tie-in? Check.

Motley Crue?!? Roger that.

Only thing missing from the adolescent check list? Chimps.

 

Siri, tell me a story

I, for one, would be content if the new iPad3 had only one new feature.

No, I don't need 4G connectivity speed.

No, Facetime alongside Words With Friends isn't necessary.

What I would LOVE is for iBooks to be available two ways - printed and audio. Imagine reading a few chapters in bed, and then being able to listen to another chapter on the morning drive the next day.

Heck, Cracker Barrel has been offering audio book exchange in their locations for at least a decade, so you know there's demand.

This would certainly make Siri something more useful than its current existance.