I recently lamented that my iTunes book purchases aren't also available in audio form. For instance, just today I was reading on the beach and was about 15 pages from finishing a book but I had to get outta the sun. It would've been amazing to listen to those last 15 pages in the car driving home. Alas...
Yet, Sony obviously picked up on this exact desire with the new take-me-with-you Crossplay feature on PS3.
If there was ever a time for a comeback, it would be now for the Flowbee. Remember that goofy product? they did some truly awe-inspiring television ads in the 70's that made us all want one, because "proper suction is the key to a great haircut."
For a mere $39.95, you, too, can purchase the entry-level Flowbee and start saving on exorbitant haircut prices today.
Given the economy, seems like a no-brainer to start doing product demo infomercials again for this product, doesn't it? Which got me thinking about other retro products that might be due for a resurgence.....
Mr. Microphone: what better way to economically entertain at home?
And my own personal favorite.....the Ginsu knife. who wouldn't want a knife that goes through pineapples and tile like that?!
"Contextual relevance" is a big buzz phrase in marketing these days. Put your message in a place where it's most likely to be noticed, read and remembered. Logical, right? Pretty easy gameplan to follow, right?
Here are a handful of examples of marketing gone awry. Egregious missteps that should result in the offending marketing directors being tarred and feathered.
Is St. Patrick's Day really an occasion for purchasing pet toys?
If not, then how about March Madness? Surely you see the connection between college hoops and kittens.
Which gets me to a pet peeve. What's with everyone under the sun trying to align with March Madness? Beer, pizza, athletic brands, soda...sure. But this? Come on.
At least one enterprising doc tried to leverage pizza AND March Madness.