Absolutely love this product launch from Puma. It ranks up there with my favorite beer commercials of all time....even though it's not a beer commercial. Similar to Hyundai producing an exceptional marketing campaign for the batery industry. That's marketing leadership.
So I'm in a Renaissance Hotel last week, go to login to the hotel WiFi and get presented two options: DSL speed for $14.95 or T1 speed ("recommended for streaming video") for $24.95.
Hmm. I ask myself, "Why two tiers of speed?"
With no reason coming to mind, I forget about it.
Fast forward a few hours - and I swear to you I wasn't going looking for it! - as I turn on the LodgeNet system on the tv, I notice something's amiss. Something's not there. Something like....
And then it hits me. Marriott's pulled porn off the air. I'm not judging at this point, but admittingly I'm curious. Turns out, they (ahem...) yanked porn over a year ago. How'd I miss that important announcement?!
What I love is that Marriott is supposedly "taking a stand against porn" yet they're offering streaming-quality WiFi for a premium price.
Hmm. Taking a stand, or taking advantage of a national trend?
More than anything else, I salute Marriot for a brilliant pricing strategy. Well played.
So I'm walking through the grocery store early Sunday morning, headed down the frozen aisle toward the milk and something catches my eye. I do a double take, stop in my tracks and hear an employee halfway down the aisle say to me, "You found the wench, didn't you?" Oh, yeah, all five varities of the wench.
Sure, it caught my attention. And of course, the brand name made me laugh. But am I going to purchase a $7 bag of pre-made pasta called The Wench? Only if it's well paired with.....
Got me thinking, inevitably, of how many other regrettably, unfortunately named brands I could think of. The list isn't nearly as long as I'd have thought.
The Recession pretty well crushed cause marketing initiatives over the last several years. Conversely, cause-driven companies who are founded purely on "social goodness" like TOMS, Warby Parker and Patagonia have done extremely well.
Judging from two recent pushes from WalMart and ExxonMobil, I'm guessing that the Recession's over and that they can stop plowing those cause initiative dollars into the bottom line.
Call me cynical, but why'd it take so long for the WORLD'S largest and third-largest companies to recommit? That said, education and hunger are perfect causes for each to rally around because, hey, Exxon needs smart employees and WalMat is the world's largest grocer. This isn't to say I'm not tickled that they're leading the charge with big, audacious calls to action, because I am. I'm just a little skeptical of their true commitment.
(As an aside, is that Christian Slater doing to voice over in the Exxon spot?)