Adidas are an official sponsor of the 2012 London Olympic Games. All it cost 'em was a cool $200 million.
Yet Nike's cup runneth over with Olympic spirit - and they probably are only spending a fraction of what Adidas is. The campaign, as usual, is incredible. Score one for outsmarting, not outspending the competition.
It's the closing scene of this tv spot that does it for me. If you ever had a moment like this, you'll get goosebumps and remember....
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