Yet Nike's cup runneth over with Olympic spirit - and they probably are only spending a fraction of what Adidas is. The campaign, as usual, is incredible. Score one for outsmarting, not outspending the competition.
It's the closing scene of this tv spot that does it for me. If you ever had a moment like this, you'll get goosebumps and remember....
Years ago, my family was eating at Anthony's Pier 4 in Boston and the waiter brought out my leftovers (probably something uber-gourmet like a PB&J....hey, I was a kid) in one of those aluminum foil swans. Just like the swan boats in the Common. Nice touch.
Fast-forward probably 25 years and the best turn-down service I ever got was a teddy bear and some chocolats at a W Hotel. I thought that was the best turndown ever.
A friend is traveling in Italy right now and he sent me this pic today of his turndown service. Absolutely fantastic! Too bad more companies and brands don't go the extra mile anymore, eh?
Leave it to an advertising agency to innovate in order to improve time sheet completion rates. It does speak to a great insight about people (not just creative people) - rewards go way further than punishment. Moral of the story? Our CFO should reward me with a bottle of Jack if she wants my timesheets sooner..