Message from paradise...

inspired by Borat

OK, OK....I know Azerbaijan isn't Kazakhstan. But I guarantee the creative team behind the latest Febreeze campaign was inspired by Borat.

 

 

I know it's not quite Friday yet, but....

Jean Claude beckons.

 

Zou Bisou Bisou Van Damme - watch more funny videos

would you actually let this man into your home?

ambush!

Adidas are an official sponsor of the 2012 London Olympic Games. All it cost 'em was a cool $200 million.

Yet Nike's cup runneth over with Olympic spirit - and they probably are only spending a fraction of what Adidas is. The campaign, as usual, is incredible. Score one for outsmarting, not outspending the competition.

It's the closing scene of this tv spot that does it for me. If you ever had a moment like this, you'll get goosebumps and remember....

 

Norm!

duck, duck....moose?

Years ago, my family was eating at Anthony's Pier 4 in Boston and the waiter brought out my leftovers (probably something uber-gourmet like a PB&J....hey, I was a kid) in one of those aluminum foil swans. Just like the swan boats in the Common. Nice touch.

 

 

 

Fast-forward probably 25 years and the best turn-down service I ever got was a teddy bear and some chocolats at a W Hotel. I thought that was the best turndown ever.

 

Until Now.

A friend is traveling in Italy right now and he sent me this pic today of his turndown service. Absolutely fantastic! Too bad more companies and brands don't go the extra mile anymore, eh?

stinky feet

I know on paper this probably looks good to a marketing director who's trying to differentiate a brand within a competitive environment, but....

I can't help but think of how freakin' gross it would be to wear someone else's shoes to the gym.

Heineken refreshes the parts other beers cannot reach.

“I wouldn’t hesitate for a second to choose the plain looking ad that is alive and vital and meaningful, over the ad that is beautiful but dumb.”

- Bill Bernbach

 

 

 

“Know your product inside and out before you start working. And relate that knowledge to the consumer’s needs.”

- Bill Bernbach

 

ándale!

Leave it to an advertising agency to innovate in order to improve time sheet completion rates. It does speak to a great insight about people (not just creative people) - rewards go way further than punishment. Moral of the story? Our CFO should reward me with a bottle of Jack if she wants my timesheets sooner..

 

target audience: Oedipus